What Can a Virtual Tour Do for You?

 

Quick Pointers
• Virtual tours help your prospective customers get to know, like, and trust you – quickly
• They’ll feel more comfortable when they visit in person because they’ll already know what to expect.
• Your business will get an automatic boost in ranking on Google’s various platforms
• That 360-degree virtual tour will work for your prospective customers, no matter what devices they use to research your business before calling or coming in.
• Odds are good that your competitors aren’t using a virtual tour in their marketing… yet. You’ve got a head start and a competitive edge over everyone else, for now.

 

Real Estate & Residential

Virtual tours are popular with many industries, including the hospitality and real estate industries. We will be use photo, video, and other multimedia elements in order to bring a space to life for your customers before they visit your physical space. While we create virtual tours of almost any space, some of the main areas we virtually recreate are apartments, houses, hotels, and resorts.

Everything is going online, and so are your potential buyers. Virtual tours are a convenient way for real estate shoppers to see the houses they’re interested in from the comfort of their living room couches, meaning they can spend less time physically going from house to house and can pre-screen any houses that fit their criteria, so they’re only visiting houses they’re truly interested in.

For a real estate agent, this is good news and bad news. The upside of this is that you’ll likely be showing your homes to clients who are seriously considering them, saving everyone valuable time. The downside, however, is that if your listings don’t have a great online presence, you’ll be missing out on a big chunk of potential buyers, as 51% of buyers now find their home online.

This means your success with selling homes will often be tied to how good a home’s online profile is. So, what exactly goes into an effective virtual property tour, and how can you create an online experience that will wow potential buyers and convince them to schedule a viewing?

In its 2017 survey, “Real Estate in a Digital Age,” the National Association of REALTORS® (NAR) found that the vast majority of potential home buyers are using the internet to find houses, with 99% of millennials – the largest group of home buyers – using websites to aid their search. NAR also found that of respondents who used the internet in their search, 89% found photos to be very useful and 50% found virtual tours to be very useful.

“Of course, you can still sell your home without a virtual tour, but more and more consumers are not even visiting listings that do not have a virtual tour available,” Brenda Di Bari, a Manhattan-based real estate broker at Halstead Realty, says.

The necessity of good online visual tools isn’t something that should be overlooked if you want to keep up with constantly-evolving technology, something cited by NAR as one of the biggest challenges facing real estate firms. With more and more buyers starting their searches on laptops, tablets and cell phones, sellers who want their listings to stand out need to provide a complete online experience of their homes for a potential buyer to even consider them.

Virtual tours can be even more vital in areas with a lot of out-of-state buyers, like popular vacation spots. Travel is expensive, and people want to have a good idea of what they’re going to be looking at before they purchase a plane ticket.

 

Businesses

360° virtual business tours can be very beneficial for your visibility. First off, when you have your store photographed by our professionals, your virtual tour will get uploaded to your Google Maps, Google Street View, and your Google business profile. This service enhances a customer's first impression of your business because Google search is most often where you’ll first get discovered online.

Google has many tools and products that are indispensable for savvy entrepreneurs. Most online marketing efforts revolve around optimizing with and for these tools in one way or another. From your website to your social media accounts, tying it all back to Google is a smart tactic. Google Street View is one of those vital marketing tools that can transform your company’s marketing.

Google Street View offers browsers a 360-degree view of your retail space. In other words, they can see what is in your shop without even leaving their couch. Seeing your store for themselves can help them decide where to target their shopping time and money.

Getting more people in your area to make a purchase with you is the ultimate goal. More visual forms of marketing have enjoyed a recent bump in popularity and usefulness for online marketers. Virtual tours combine Google’s reach with the visual component prospective customers love. That’s why adding a virtual tour 360 to your marketing tools is a smart move.